The Content Marketing Certification ensures you know the strategy, planning, production, promotion and measurement techniques needed to stand out from the competition, including:
- Effective Lead Gen
- Editorial Calendar Design
- Storytelling and Multi-Channel Content Creation
- SEO and Distribution Best Practices
- Metrics, Measurement and ROI
How To Earn Your Certification
This certification allows you to prepare in the best way that works best with your schedule and knowledge base. While there are preparation recommendations below, we do not require that individuals purchase or study from a specific source to be eligible for the exam.
1. Prepare & Study
- Download the Book of Knowledge to understand the topics and key terms you need to know to pass the PCM® Content Marketing exam.
- Take the free practice exam to assess your current content marketing skillset and identify areas of improvement.
- Study! You can study for the exam however you choose, but we recommend the learning paths outlined in the Book of Knowledge.
2. Take the Exam
The online test comprises 100 multiple-choice questions and can take up to two hours to complete. You will receive an email with exam access information at the time of purchase. Learn more about the exam.
Eligibility Requirements
While there are no eligibility requirements at this time, we find that PCM® candidates have more success if they have the following minimum level of education or experience:
- Bachelor’s degree and four years of professional marketing experience
- Master’s degree and two years of professional marketing experience
- 7 years of professional marketing experience
Exam Details
The online test is made up of100 multiple-choice questions. You’ll have two hours to complete it.
To pass, you must receive an overall score of 80% or higher and it is not required that you achieve a specific score in each domain. You will receive your scores immediately after completing the exam, including a breakdown by domain.
Your exam registration includes three attempts that must be completed within one year of registration. If you are unsuccessful in passing the exam, you must wait a minimum of 15 days between exam attempts.
Exam Preparation
Have You Already Passed the PCM® Exam?
Passing the PCM® exam is a big accomplishment! Now it’s time to promote and maintain your certification. Share the news and make sure to keep your certification up-to-date.
Questions?
No problem. We realize it’s a big commitment to become a PCM® in Content Marketing. Check out our FAQ page or email us at pcm@ama.org.