Branding | American Marketing Association

Branding

A brand is a name, term, design, symbol or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.

Marketing News

How to Create a Signature Brand Story

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Article

Share of Voice: The Growth Lever You Can’t Neglect
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AMA Marketing Skills Framework
Article

Brand Extensions Often Fail—Here’s How Companies Can Set Them Up for Success
Press Release

Press Release From the Journal of Marketing: Looking to Introduce a New Brand Extension? Be Sure to Leverage the Brand Equity of the Parent Brand as Well as the Extension Fit
Article

Lyft, Tumblr, Flickr: How Do Consumers Respond to Unconventionally Spelled Brand Names?
Press Release

Press Release From the Journal of Marketing: Thinking About an Unconventional Spelling for Your New Product or Service? You May Want to Reconsider

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