Elevate Your Digital Marketing Skills
Are you a mid-level digital marketer hungry to grow your skills to make an impact at your organization and stay ahead of the curve? Then join us in New York on July 20-21 for the AMA Digital Marketing Bootcamp—a live interactive workshop to catapult your digital marketing career to new heights.
Over two days, our industry-expert instructors will guide you through a comprehensive and interactive journey, exploring cutting-edge digital marketing strategies and execution plans. The series of workshops seamlessly integrate to show you how the digital marketing components work together to drive success. You will leave the Bootcamp with up-to-date best practices and practical ideas ready to execute!
Plus, the event goes beyond the programming! A private guided tour at The Museum of Modern Art (MoMA) is included in your registration, so you can mix in great networking and fun times while enhancing your digital marketing skills.
So get ready to experience New York and talk face-to-face with subject-matter experts to gain the knowledge and confidence to take your digital marketing to the next level.
Quick Links
You can find the Agenda, Speaker and Travel information using the tabs located towards the top of this page.
What to Expect
You will begin with foundation workshops, diving into essential practices ensuring you have a full 360-degree view!
Then, you will jump into sprint sessions to apply your new knowledge to your brand and organization.
Collaborate with fellow attendees in speed share sessions to exchange ideas, feedback and innovative strategies.
There are limited seats available to ensure you have adequate time to engage with your instructors and make connections with peers!
Thursday City Experience: Private Tour of MoMA
Keep the energy and networking going past the digital marketing programming! We will walk to The Museum of Modern Art (MoMA) on Thursday evening for an exclusive private tour of the 1880s-1940s Collection.
Event Details
Walkable from the Bootcamp’s recommended hotels, 810 Seventh Avenue will be your programming home for this two-day event. It is in the Theater District of Manhattan, so plan to experience breathtaking views of Times Square and Central Park!
810 Seventh Avenue
Seventh Avenue
New York, NY 10019
Key Takeaways
- Learn best practices and digital marketing essentials, including digital strategy, content marketing, search engine optimization (SEO), social media marketing and digital analytics.
- Understand how to build an actionable digital marketing strategy that aligns with your business goals and priorities.
- Develop a content marketing strategy and execution that will drive significant results.
- Learn specific and actionable techniques to deliver an ROI from your search engine optimization marketing executions.
- Learn how to integrate storytelling into your marketing, delivering value to your target audiences while increasing brand visibility and ROI.
What’s Included?
- Six workshops led by industry experts
- Interactive Q&A and hands-on exercises
- Breakfast, coffee, a mid-day snack and lunch each day
- A private guided tour of MoMA
Pricing
Members
Early-Bird (ends June 8): $1,549
Standard (after June 8): $1,649
Non-Members
Early-Bird (ends June 8): $1,899
Standard (after June 8): $1,999
Want to attend with a group of 3 or more? Contact customersupport@ama.org at least one week in advance to get 10% off registration.
AMA Members Get Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Who Should Attend?
Mid-level marketing professionals looking to gain the knowledge and confidence to take their digital marketing to the next level and the next step in their career.
Please note this Bootcamp will not cover digital marketing basics for beginners.
Letter to Your Boss
Need to convince your boss to let you join us in New York? Download our template, fill in the highlighted sections and send it off for approval.
Are you an AMA Professional Certified Marketer®️? This training is worth 8 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Looking for Other Options?
The Digital Marketing Bootcamp is also coming to Phoenix, AZ, on April 11-12, 2024. Learn more and register.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
Wednesday, July 19, 2023 (All Times ET)
Networking with Instructors (optional)
Cord Silverstein
President of Advocacy Social
Jenny Munn
SEO Consultant, The Munn Group
Thursday, July 20, 2023 (All Times ET)
Registration and Breakfast
Opening Session
Digital Domination: Craft a Winning Strategy for Digital Marketing Success
As the marketing world evolves rapidly, staying ahead of the curve and maximizing your brand’s online presence is crucial. This cutting-edge workshop is designed to empower you with the knowledge necessary to create and implement a winning digital marketing strategy to drive results and elevate your business.
- Learn how to identify your target audience’s top wants and needs
- Develop invaluable personas that open up possibilities for impactful content
- Dive into the world of storytelling and uncover powerful techniques to make your content shine
- Elevate your video marketing by humanizing your brand while delivering value to your target audiences
Cord Silverstein
President of Advocacy Social
Craft Stories that Resonate & Drive Target Market Engagement
In a series of sprints, speed sharing and collaboration with fellow attendees, you will:
- Develop campaigns and content that your target markets will find great value in
- Create “lo-fi” video campaigns differentiating your brand from your competitors
- Determine what’s keeping your target markets up at night
Cord Silverstein
President of Advocacy Social
Lunch
SEO Strategies & Techniques for Outranking Your Competitors On Google
A best-in-class digital strategy is not complete without a strategic SEO competitive analysis. Understanding how to increase visibility and regain market share is critical to a comprehensive, up-to-date and high-performing SEO strategy.
This session will help you gain an understanding to:
- Develop a more competitive strategy and identify where to prioritize your efforts
- Align your SEO strategy with your company’s goals and overall marketing plan
- Keep up with ever-evolving search trends and the latest algorithm changes
- Level up your skills and become more powerful in your role as a digital marketer and problem solver
Jenny Munn
SEO Consultant, The Munn Group
Perform a Competitive SERPS Analysis
In a series of sprints, speed sharing and collaboration with fellow attendees, you will:
- Analyze top-performing competitors and ensure your strategy addresses how to outrank and outseat them
- Ensure your digital strategy is well-rounded and informed by an up-to-date analysis
- Gain a next-level understanding of what is working in Search today and apply them to your organization
Jenny Munn
SEO Consultant, The Munn Group
Happy Hour with Hors D’oeuvres
Signature Local Experience - Private Guided Tour at The Museum of Modern Art (MoMA)
Experience New York while networking with your peers during this exclusive tour of the 1880s-1940s Collection at The Museum of Modern Art (MoMA).
Each presentation in this collection explores an individual topic. A room may be devoted to an artist, a specific medium or discipline, a particular place in a moment in time, or a shared creative idea. An ongoing program of frequent reinstallation will feature a wide range of artworks in new combinations—a reminder that countless ideas and histories can be explored through the Museum’s dynamic collection.
Friday, July 21, 2023 (All Times ET)
Breakfast
AI-Powered Digital Marketing Toolbox: Innovative Tools & Technologies to Supercharge Your Marketing Strategy
Level up your digital marketing skills with the latest AI-powered tools and technologies! You will explore a range of innovative solutions designed to supercharge your marketing game and drive results. Learn how to do content creation, SEO optimization and data analytics better, smarter, and faster with the help of AI.
- Hands-on experience with powerful AI tools to automate and streamline your digital marketing processes
- Learn techniques to create attention-grabbing prompts that encourage meaningful interactions
- Explore ways to maintain a natural and engaging conversation flow between users
Cord Silverstein
President of Advocacy Social
Jenny Munn
SEO Consultant, The Munn Group
Master the Art of Writing Effective AI Prompts
In a series of sprints, speed sharing and collaboration with fellow attendees, you will:
- Master the art of writing concise and clear prompts for optimal understanding
- Create SEO-optimized content better, smarter and faster than your competitors
- Understand how to analyze and learn from AI responses to increase efficiency and output
Cord Silverstein
President of Advocacy Social
Jenny Munn
SEO Consultant, The Munn Group
Lunch
Individual Working Session and Q&A
Cord Silverstein
President of Advocacy Social
Jenny Munn
SEO Consultant, The Munn Group
Cord Silverstein
President of Advocacy SocialCord Silverstein is an award-winning digital marketer and speaker with over 20 years of proven marketing expertise. He has worked on both sides of the aisle leading the digital marketing strategy and execution for many Fortune 500 brands.
Cord is President of Advocacy Social, a content marketing and social media agency based in Raleigh, NC, specializing in working with brands to better identify, engage and empower their brand advocates online and off.
Jenny Munn
SEO Consultant, The Munn GroupJenny is an independent SEO Consultant and Strategist with more than 13 years of experience helping organizations and marketing teams generate brand awareness, traffic and conversions. Jenny is passionate about her field and frequently speaks on SEO and website marketing. She has taught SEO at WordCamps around the country, PRSA, Business Marketing Association, Digital Atlanta, EdNET, NAIS, and various digital marketing and industry organizations.
Recommended Hotels
We reserved special rates at a variety of hotels walkable to the venue. Please book your overnight accommodations early, as a limited number of AMA special rates are available at each hotel.
New York Hilton Midtown
1335 Avenue of the Americas
New York, NY 10019
This hotel is a 3-minute walk (0.1 miles) from the venue.
The reservation cut-off date is Monday, June 19, 2023. Book a room.
Courtyard New York Manhattan/Central Park
1717 Broadway
New York, New York 10019
This hotel is a 3-minute walk (0.1 miles) from the venue.
The reservation cut-off date is Thursday, June 1, 2023. Book a room.
Sheraton New York Times Square
811 Seventh Avenue
New York, NY 10019, US
This hotel is a 1-minute walk from the venue.
The reservation cut-off date is Wednesday, June 21 2023. Book a room.
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Venue Address
810 Seventh Avenue
Seventh Avenue
New York, NY 10019
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Nearby Airports
- LaGuardia Airport (LGA)
9.5 miles / 30 minutes from the venue - John F. Kennedy International Airport (JFK)
17 miles / 50 minutes from the venue
Where will the AMA Digital Marketing Bootcamp take place?
810 Seventh Avenue will be your programming home for this two-day event. It is located in the Theater District of Manhattan, so plan to experience breathtaking views of Times Square and Central Park!
810 Seventh Avenue
Seventh Avenue
New York, NY 10019
How many people can attend?
To ensure an engaging attendee experience, the Bootcamp has seats for 75 people.
Will the sessions be recorded?
No. To get the most out of the in-person event, attendees are encouraged to attend the full Bootcamp live.
I saw that the first ten registrants will receive a 1:1 session with an instructor. How do I know if I was one of the first ten registrants?
The 1:1 sessions will occur between 2-5 p.m. on the last day. If you are one of the first ten registrants, a member of the AMA staff will reach out to you to schedule your 20-minute session.
What food and beverages are included with my registration?
Breakfast, coffee, a mid-day snack and lunch will be served on both Thursday and Friday.
Will this bootcamp prepare me for the Digital Marketing Pro certification program?
The AMA Digital Marketing Bootcamp is not a direct preparation pathway for the Digital Marketing Pro certification program. The bootcamp will grow your skills in specific digital marketing areas that may make you more confident in enrolling in the separate Certification program.
Is the private tour of MoMA included in my registration?
Yes! We will go as a group on Thursday evening. The MoMA is a six-minute walk from the venue.